One Team, One Planet
The Bridgestone Americas environmental mission is to help ensure a healthy environment for current and future generations. This commitment to a more sustainable society is a reflection of the Bridgestone Essence and is evident in our mission’s three main objectives.
The first is to be in harmony with nature. We believe that “we are all in this together” – One Team, One Planet. – and every business has a part to play and a responsibility to uphold. We have taken on the responsibility of contributing to biodiversity protection through habitat enhancement on the land we own, through leading environmental education programs and through promoting environmental research for innovation in our products at our R&D facilities.
Our second objective is to value natural resources. We continually work to decrease the amount of natural resources required for our products and processes through operational improvements and our product designs. We also continue to decrease the amount of waste we generate. For example, our tire plants are nearly 99% efficient in producing saleable tires, i.e. less than 2% are scrap.
The last objective is to reduce our CO2 and other significant emissions. We continually work to reduce these emissions, not only in our direct footprint, but also within the lifecycle of our products. Our corporate goal is to reduce CO2 emissions by 25% before 2020. We have invested our time and money in our value chain in many innovative partnerships, including the EPA’s SmartWay program. Likewise, we have invested greatly in educating consumers on how they can conserve fuel and lengthen the useful life of their tires and vehicles through educational programs in our network of 2,200 retail stores.
We are proud of our commitment to the environment, our achievements and the recognition we’ve received for our environmental efforts. We invite you to read our Corporate Environmental Mission Statement and visit the Operations page for current environmental performance metrics.