Guided by its One Team, One Planet message, Bridgestone Americas is dedicated to achieving a positive environmental impact in all of the communities it calls home. This commitment includes efforts such as developing tires with improved fuel economy, manufacturing products and providing services in an environmentally responsible way, and establishing wildlife habitat and education programs.
Bridgestone never stops working to produce tires and other products that meet the highest standards for environmental performance. Our achievements include tires that are more fuel-efficient and longer lasting. For example, our Ecopia tires feature industry leading advances in reducing rolling resistance, which allows for great fuel efficiency for the car. Not surprisingly, the Ecopia is often the original equipment (OE) found on
hybrid vehicles. Our Run-Flat car tires, which eliminate the need for a spare tire, create fuel saving weight reductions. Our Greatec extra wide tires for trucks and buses reduce rubber consumption and scrap, by replacing the standard dual-tire configuration.
Bridgestone has made a
corporate-wide effort to conserve energy and natural resources used in manufacturing and to reduce emissions generated from operations. From 2003 to 2008, when indexed against production;
total waste has decreased,
total water usage and waste water have decreased,
carbon dioxide emissions have decreased, and total energy has decreased.
Each year, more land is transformed from its natural state to support development activities. At Bridgestone, we recognize the need to
preserve areas of wilderness to sustain the natural systems that we depend upon and create sanctuaries for wildlife. Therefore, we have set aside large tracts of land for conservation purposes.
In addition to the Centennial Wilderness, a 10,000-acre forest area donated to the state of Tennessee in 1998 and 2000, Bridgestone has established five other wildlife habitat areas on our land in Tennessee, North Carolina, Oklahoma, Maryland, and Ohio. One of these habitat areas is located on the grounds of the Warren County Plant in rural Tennessee. In 2004, the Warren Plant became a certified
Wildlife Habitat Council site with 680 acres devoted to providing natural open and wooded areas, grasses and a pond.
Four years later, through a partnership with the Bridgestone Corporate Environmental group, Wildlife Habitat Council Corporate Lands for Learning program, Warren County School System, Tennessee Wildlife Resources Agency, and area Boy Scouts, the
Bridgestone Environmental Education Classroom and Habitat (BEECH) was created. Since it’s inception in September 2008, over 4,000 students, teachers and other visitors have enjoyed the BEECH.